The Acne Lab had built an exceptional in-person education program — the content, the protocols, the patient journey. The challenge was translating that into something that works digitally, as the brand moves toward online education and digital products. Hush Hush handled the build: designing the segmentation architecture, configuring trigger-based automations, and constructing the email flows in Klaviyo that deliver their existing content at the right moments in a patient's treatment journey. Custom graphics were designed for each email, built to brand guidelines to ensure a cohesive visual experience across every touchpoint.